Speed-to-lead system for a B2B services firm
Situation
Inbound inquiries arrive through a web form, email and LinkedIn. A partner reads them when they can, often a day later, and copies details into the CRM by hand.
System design
- Intake agent reads each inquiry, identifies intent and company, and checks fit against written criteria
- Company details enriched and a CRM lead created with a summary and score
- Tailored reply drafted with meeting times from the partner’s calendar
- Partner approves or edits in Slack; low-fit inquiries receive a polite, resource-based reply
Typical stack
- CRM
- Calendar
- Slack
- LLM with tool calling
What we measure
- Time from inquiry to first reply
- Share of leads with complete CRM records
- Partner time spent on intake per week
- Meetings booked from inbound
